Branding

When Beth was the VP of Marketing for two multi-unit fast-casual restaurant brands, she had the pleasure and challenge of developing and refreshing both brands at various stages of their history.

One was a well-known, quickly growing brand based in Denver with 30+ locations (at the time) across Colorado, Texas, Arizona, Kansas, and Indianapolis. The other was a beloved California restaurant concept with more than 20 units (at the time) reaching from San Francisco to San Diego.

Each required fresh brand positioning and identity that defined its ethos and lifestyle and leaned into customer behavior, preferences, and ideals. Following are some examples of the brand refresh work for these two companies. (Note: Beth worked with a talented art director on each project.)